The brief
Global product launch. Coordinating Nike US, Footlocker US, and agency stakeholders across an in-store and paid and organic rollout in three markets. Hero film had to land at retail-ready quality on a tight schedule.
Approach
FX, camera tracking, modelling and texturing through Moonboy Studios under SpaceBetween creative direction. Practical photography married to CG composite. Retail-ready masters delivered for in-store and paid social.
Outcome
Assets shown in-store across Australia, New Zealand, and Singapore. Footlocker paid and organic across the region.
Credits
Concept & CD: SpaceBetween. Client: Nike, Footlocker AU. Production: Moonboy Studios. 3D: Jack Phoenix, Josh Hoole. Sound: Carlin Leota. Color: The Film Feel.