The brief
Balancing environment scale with compute limitations on a national brand-launch deadline. The puffer product line needed a CG environment that felt cinematic without breaking schedule.
Approach
Pure Houdini for 3D environment creation and animation. VFX delivered through Moonboy Studios under Push agency direction. Practical photography married to CG environment, comp held tight to keep render times in budget.
Outcome
AU and NZ launch campaign across paid social and retail. Supported the Champion puffer-line release.
Credits
Agency: Push. CD/Director: Jonathon Lim. EP: Sophia de Vries. Creative Producer: Sarah Lay. DOP: Jordan Ruyi Blanch. Editor: Victor Ivanov. VFX: Moonboy Studios.