Creative direction with trench depth. Hands-on across VFX, brand systems, packaging, and performance creative. Same person who builds the rails directs the work that runs on them.
OneFour
Hakido
Directing the full creative function for two CPG brands. Brand identity, packaging, paid ad creative, landing pages, post-purchase flows, route-routing quizzes. Concept through retail-ready, with performance data feeding back into every decision.
Operating the modern AI stack as production multiplier — Kling and Runway for video, GPT Image 2 and FAL for stills, Klaviyo for retention, Shopify for storefronts. Custom 7-framework copy gate. VOC mining feeds the angles. Built and tuned to ship more and ship faster, not to replace direction.
Currently directing for SmartSups (UNHINGE) and Blocq.
I direct creative work I can also build with my own hands. Six years on the tools across VFX, 3D, brand identity, packaging, and performance creative. The kind of operator who can take a brief from concept to retail-ready output without delegating every craft decision in between.
Tier-1 brand and music VFX. VFX Supervisor on OneFour's Freedom of Speech (1.5M views, Sup feature). Sole 3D artist on the Cloonee × Caverns show announcement. Tornado VFX on David Kushner's Sweet Oblivion. 3D and FX on Nike × Footlocker's Tiffany TN through SpaceBetween. Solo FX, 3D, and comp on the Kid Cudi × Bravest Studios launch film. Years working through agency rooms (SpaceBetween, Push, Parallel, Apollo, Moonboy) — briefing, supervising, handing off comp to other artists, holding the look across stakeholders.
Brand systems and end-to-end direction. Currently running the full creative stack for SmartSups (UNHINGE) — brand identity, packaging system and label evolution, paid ad creative, landing pages, route-routing quiz funnel, post-purchase Klaviyo flows. Cold-traffic acquisition profitable on first purchase. Sole artist on Hakido's Granite, the first production-length AI music video — direction, generation, comp, and grade in one pair of hands.
The throughline is range. Taste paired with infrastructure. Floor-to-ceiling fluency from Houdini sim and Nuke comp at the craft level to brand systems and team direction at the strategic level. Same person who builds the rails directs the work that runs on them.